Archive for March, 2009|Monthly archive page

5 Web Research Tools To Overwhelm Your Enemies

The similarities between business and warfare (and politics) are uncanny.  Each requires an in-depth understanding of the enemy to be successful.  Sun Tzu’s The Art of War is a must read for business strategists and White House Press Secretaries alike.   Here are the study tools I use to survey the enemy.  You may have others.

  • Google:  This one is pretty obvious.  Chances are that your enemy is using this too.  Find out who owns the keywords, terms and phrases critical to your business.
  • Daylife:  This is a news aggregation service that allows you to search on topics and keywords.  Very helpful to get a handle on the recent articles featuring your enemy
  •  Learn the growth trends in traffic to your enemy’s website(s)
  • Twitter:   Sign-up and use the search feature at the bottom of the main page to see who is talking about your enemy in real-time
  • Yahoo Site Explorer:  Find out who is linking to your enemy’s site to find potential partners or foes.  Enter the website address in the “Explore URL” box and click on “Inlinks” to get a sample.

You can even do this for your own site or brand if you have already launched your venture.

“If you know your enemy and know yourself, you need not fear the result of a hundred battles.  If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.”

– Sun Tzu